Why you need multiple domain names for your business Why you need multiple dom...

Why you need multiple domain names for your business

DOMAINS   DEREK MANNING   3 COMMENTS

A domain name is a business's identity over the world wide web which determines its existence on the internet. When a lot of businesses make the decision to go online, they search for a domain name that reflects their business name Getting the ideal domain name for a business website might be a difficult task with the pool of domain names is shrinking rapidly and they usually stop at registering only one. In many instances, this could be a costly mistake considering the low cost associated with domain name registration. With so many competitors vying for your users’ attention, registering multiple domains can enhance online identity by allowing more access points to your online presence and protect your company from competitor hijackings that can restrict your online activity.

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1
Business expansion

You may start your business locally and then decide to expand your business over the globe. If you start branching into international markets, it will be important to have country specific domains. It is best to do this as search engines will rank country specific domains, such as .us for US customers, higher than a standard .com domain name.

You may start your business with one single product such as a small greeting card with a domain name GreatCards.com. Birthday cards and congratulations cards drove your first few years of business and those are the products you promoted online. But these existing customers really seem to love the scented candles you added to your inventory and they are driving more and more sales. Adding new content to your existing website does not seem to get you more traffic as your domain name is specifically for gift cards. Adding a new website address, or domain can help.

2
Brand protection

Protection of your brand and online identity is essential for any business online. One easy way to help protect it online is by registering multiple domain names. The idea is simple: If you own a domain, your competition doesn’t. Registering more than one domain name for your company can prevent your competition from registering a similar domain name, restricting your online reach. Securing a variety of names will inevitably boost your brand presence and prevent others from hijacking your company’s presence.

3
Typos

Ever typed in a URL and the browser took you somewhere unexpected? It has become commonplace in the domain world to think ahead and add keywords to the domain name with common misspellings. Allowing for misspellings of the name will mean that you can direct users who misspell your business name to the right destination instead of sending users to an error page or even worse a competitors page.

4
Redirecting your domains

If you register multiple domain names to keep pace with your business’s growth, protect your brand, or establish a connection to a certain place, interest or industry, you do not need to have a different website for every single domain. You can simply redirect all the traffic to the alternative domains to the primary domain name of your choice.

Registering domain names is an easy and inexpensive way to protect your identity online. Are you ready to register your next one?





Earl Pearson
August 28, 2018 AT 8:19 AM

I agree that you will sometimes need to register multiple domain names to prevent competitors from registering similar domains.

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Christopher Jackson
September 1, 2018 AT 9:22 PM

I once mistyped google.com with a one-character mistake and ended up on some site. Their main page read "looking for Google and ended up here?" or sth similar.

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Jeffrey Oden
September 4, 2018 AT 6:26 PM

I think redirecting your domain name is a good point. You do not want to point multiple domain names to the same website which could be bad for SEO.

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