Your website helps establish your business’s brand and credibility.
The domain name is often the first thing your customers see, and a good domain name can help you with SEO ranking.
Choosing a domain name can be one of the most challenging steps in establishing your online identity.
There's rather a lot to take into account.
Make it simple and short
Most visitors to your website will be coming to you directly by typing in your domain name in the browser.
You surely don’t want to have a business with a great website which no one can remember to tell others about because the name is hard to spell.
Try to find a name with only one possible spelling.
The goal is for your domain name to be passed along easily by you and by others.
This is more likely to happen if people don’t have to stop and think about how to say or spell it.
Keep it simple and don't overthink it.
Keep search engines in mind
Domain names impact your rank in search results.
Search engines like Google try to determine what your website is about so they can list it in relevant searches.
The domain is one of the first places they look for clues about your business.
The best option is to get a short, memorable name which would include both your brand name and your primary keyword.
For example, if you are a notary public, you might want to purchase a domain name like www.yournamenotaryyourcityname.com.
Think about the extension
Overall, .COM is highly recommended as it is the most widely used top-level domain (TLD) in the world,
and most people who use the internet still assume that .COM is the only possible choice.
If your business targets only local audiences, it makes sense for you to get a country-specific domain.
The advantage from having a local domain is that people in your country, which are potentially interested in using your services,
will know that they are dealing with a local company and that is what they actually need.
Back to the drawing board
Before you get too excited about a new domain name that you've come up with, just make sure that someone else hasn't had the same idea.
If all the good names are taken, be creative!
Don’t be afraid to go back to the drawing board.
Try looking up similar words in the thesaurus.
Run some ideas by friends and family members to get their input.
Mix words up or around.
Register your domain name for the maximum available period
If you are planning to stay online with your business for a long time and you like the chosen domain, register it for the maximum possible period (which is usually 10 years).
According to some experts, the websites registered for a long period of time have a solid benefit in search engines’ eyes.
Most of search engines do not trust the domains which have been registered for a short period of time.
Plus, you'll never have to worry about losing a domain due to expiration.